Videos

Playtime 2016 – Testing for growth, by Peak

Playtime 2016 – Testing for growth, by Peak

1 month ago
Hear Peak’s best practices for growing their app.
Playtime 2016 – Predicting lifetime value in the apps world

Playtime 2016 – Predicting lifetime value in the apps world

1 month ago
Deepdive into lifetime value models and predictive analytics in the apps ecosystem. Tactics to get the most out of identified segments and how to upgrade their behaviours to minimise churn.
Playtime 2016 – Go global: Getting ready for the emerging markets  revolution, by Papumba

Playtime 2016 – Go global: Getting ready for the emerging markets revolution, by Papumba

1 month ago
Papumba has a clear vision to grow a global business. Hear how they work with experts to adapt their games to local markets and leverage Google Play’s developer tools to find success around the world.
Playtime 2016 – Building a subscription business that appeals to parents,  by PlayKids

Playtime 2016 – Building a subscription business that appeals to parents, by PlayKids

1 month ago
PlayKids has been at the forefront of the subscription business model since their inception. See how they best serve their subscribers by refreshing their content, expanding their offerings and investing in new verticals.
Playtime 2016 – Optimizing for a post install world

Playtime 2016 – Optimizing for a post install world

1 month ago
You’ve spent time and resources getting users to download your apps, but what happens after the install? Learn how to minimize churn and keep families engaged with your content long term.
Playtime 2016 opener: Creating the future together

Playtime 2016 opener: Creating the future together

1 month ago
Watch the opening video from Google Play Playtime 2016 events showing successes from developers around the world.
Playtime 2016 – Play fair: Maintaining a level playing field in your game

Playtime 2016 – Play fair: Maintaining a level playing field in your game

1 month ago
Ensuring that your game is fair is critical to success. Find out how game developers Space Ape Games and Kongregate are achieving this and some ways Google Play can help.
Playtime 2016 – Creating long-term retention, loyalty and value with engaging LiveOps events

Playtime 2016 – Creating long-term retention, loyalty and value with engaging LiveOps events

1 month ago
Learn how successful developers keep their games fresh and engaging with Live Operations. In this talk, the LiveOps expert on Marvel: Contest of Champions discusses tips about the art and science of running an engaging LiveOps event.
Playtime 2016 – Fireside chat – Wayfair & Pokemon GO on augmented reality

Playtime 2016 – Fireside chat – Wayfair & Pokemon GO on augmented reality

1 month ago
Augmented reality offers the opportunity to engage users in ways never seen before. In this fireside chat, Wayfair and Niantic discuss developing for augmented reality and what they’re doing to keep the momentum going.
Playtime 2016 – Monetization best practices on freemium, by 01 Digital

Playtime 2016 – Monetization best practices on freemium, by 01 Digital

1 month ago
Learn how 01Digital uses In-App-Purchases (IAP) to effectively monetize their apps while maintaining a safe environment for families.
Playtime 2016 – Two keys to growth: user acquisition & app engagement, by  Cartoon Network

Playtime 2016 – Two keys to growth: user acquisition & app engagement, by Cartoon Network

1 month ago
Hear how Cartoon Network leverages their network to cross-promote new titles, acquire new users and keep them engaged through immersive experiences.
Playtime 2016 – Creating sustainable user growth

Playtime 2016 – Creating sustainable user growth

1 month ago
User growth isn’t just about improving user acquisition. The key to sustainability is creating and delivering core product value. In this session, we discuss how to identify your app’s core action and how to use insights to optimize your app for long term growth.