The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage Millennial customers, marketers must leverage innovative solutions. In fact, 75% of Millennials don’t receive many offers from their bank and 43% feel their bank doesn’t communicate through preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how Amazon Web Services (AWS) and FICO can help you build better customer engagement.
Published on February 5, 2018 by Amazon Web Services