Published on May 8, 2017 by WPBeginner

Google Analytics is a powerful tool for learning about your site. It can seem confusing with the steps they give you to install Google Analytics on to your site but our video should simplify the process. In this video, we will show you how to use Google analytics for your WordPress site.

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Text version of this tutorial:
www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

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Summary of this Tutorial:

Ensure you are signed up to Google Analytics, you can sign up using the link below:

analytics.google.com

You will need to sign in with your gmail account and will be prompted to sign up.

Once you do you will want to insert an account name, website name, url, and category for Google Analytics to know what to look for.

With your signup complete we will go back to your WordPress site and install and activate the MonsterInsights plugin.

Free:

Google Analytics for WordPress by MonsterInsights

Pro:
www.monsterinsights.com/

With the plugin active you will want to go under Insights, Settings to configure the plugin settings.

There will be a button on this page to click with the title Authenticate with your Google account which brings up the authentication steps.

Following the steps you will click to get your Google code and add it to the textbox and you will have successfully activated Google Analytics on your site.

If you would prefer a different plugin option you could go with Insert Headers and Footers.

Insert Headers and footers

wordpress.org/extend/plugins/insert-headers-and-footers/

When you sign up with Google Analytics they offer a script that they ask you to add to your header, you can copy that code and under Settings, Insert Headers and Footers you would paste the code into the header area and save your changes.

If you do not want either of those methods we would recommend taking a look at our written article for the code method to add it to your site.

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10 Comments on "How to Install Google Analytics in WordPress for Beginners"

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Laercio Civali
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Laercio Civali
5 days 1 hour ago

Thanks a lot!

SicaGR
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SicaGR
16 days 20 hours ago

It would have been nice if you stated at the very beginning this is for .org only and not .com users.

Quinn Dang
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Quinn Dang
1 month 3 days ago

Do you have to pay for these plugins? Because it seems that way.

SicaGR
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SicaGR
16 days 20 hours ago

No, you have to be upgraded to the business version which costs money. If you are using wordpress.com and not .org this will not work. Therefore not FREE.

Senpai
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Senpai
1 month 3 days ago

theyre free

Anonymous
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Anonymous
1 month 10 days ago

You are a life saver!! thanks

Hridoy bd Network
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Hridoy bd Network
2 months 2 days ago

Thanks you so much 🙂

Cédric M
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Cédric M
2 months 8 days ago

Fast and effective, Thank you !

بن عبد الله
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بن عبد الله
2 months 17 days ago

We can also insert the google analytic tracking id into cloudflare dashboard, specifically into Apps tab.

WPBeginner - WordPress Tutorials
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WPBeginner - WordPress Tutorials
2 months 16 days ago

For that you would need to check with cloudflare sadly.

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