Published on May 8, 2017 by WPBeginner
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Google Analytics is a powerful tool for learning about your site. It can seem confusing with the steps they give you to install Google Analytics on to your site but our video should simplify the process. In this video, we will show you how to use Google analytics for your WordPress site.

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Text version of this tutorial:
www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

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Summary of this Tutorial:

Ensure you are signed up to Google Analytics, you can sign up using the link below:

analytics.google.com

You will need to sign in with your gmail account and will be prompted to sign up.

Once you do you will want to insert an account name, website name, url, and category for Google Analytics to know what to look for.

With your signup complete we will go back to your WordPress site and install and activate the MonsterInsights plugin.

Free:

Google Analytics for WordPress by MonsterInsights

Pro:
www.monsterinsights.com/

With the plugin active you will want to go under Insights, Settings to configure the plugin settings.

There will be a button on this page to click with the title Authenticate with your Google account which brings up the authentication steps.

Following the steps you will click to get your Google code and add it to the textbox and you will have successfully activated Google Analytics on your site.

If you would prefer a different plugin option you could go with Insert Headers and Footers.

Insert Headers and footers

wordpress.org/extend/plugins/insert-headers-and-footers/

When you sign up with Google Analytics they offer a script that they ask you to add to your header, you can copy that code and under Settings, Insert Headers and Footers you would paste the code into the header area and save your changes.

If you do not want either of those methods we would recommend taking a look at our written article for the code method to add it to your site.

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37 Comments on "How to Install Google Analytics in WordPress for Beginners"

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Tim Passerell
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Tim Passerell
5 days 10 hours ago

Nice clear description. Very Helpful!Thanks

Just Natoya
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Just Natoya
25 days 19 hours ago

Is there a way to add Google Analytics to a "PREMIUM" account, I don't want to upgrade to BUSINESS! Thanks so much

WPBeginner - WordPress Tutorials
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WPBeginner - WordPress Tutorials
25 days 1 hour ago

If you are on WordPress.com you are limited to their options sadly, you may want to take a look at: www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/

rajaa sam
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rajaa sam
1 month 9 days ago

I had searched more than 6 hrs to add analytics your video was helpful I had add with in a min, thanks a lot for sharing great video. GOD bless you all the time

smeagolkl
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smeagolkl
1 month 13 days ago

very useful, thanks!

GANAPAT CHUDASAMA
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GANAPAT CHUDASAMA
1 month 13 days ago

If once I Change my Theme And All Then It Need To Submission again my website in google search console, index and rss feed etc??

WPBeginner - WordPress Tutorials
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WPBeginner - WordPress Tutorials
1 month 10 days ago

After you change your theme it may be good to have Google recrawl your site if you are worried about it.

Lyubov Palyuga
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Lyubov Palyuga
1 month 13 days ago

Interesting

Beth M
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Beth M
1 month 14 days ago

I will use this on my future blog. Thanks!

Richard Gomes
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Richard Gomes
1 month 15 days ago

I already have an automobile blog but still could connect it with Google Analytics until I watched this video. Thanks.

tammy milo
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tammy milo
1 month 15 days ago

Thank you! Just what I needed, I appreciate it!

Sung Lee
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Sung Lee
1 month 16 days ago

interesting

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