Published on May 8, 2017 by WPBeginner

Google Analytics is a powerful tool for learning about your site. It can seem confusing with the steps they give you to install Google Analytics on to your site but our video should simplify the process. In this video, we will show you how to use Google analytics for your WordPress site.

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Text version of this tutorial:
www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

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Summary of this Tutorial:

Ensure you are signed up to Google Analytics, you can sign up using the link below:

analytics.google.com

You will need to sign in with your gmail account and will be prompted to sign up.

Once you do you will want to insert an account name, website name, url, and category for Google Analytics to know what to look for.

With your signup complete we will go back to your WordPress site and install and activate the MonsterInsights plugin.

Free:

Google Analytics for WordPress by MonsterInsights

Pro:
www.monsterinsights.com/

With the plugin active you will want to go under Insights, Settings to configure the plugin settings.

There will be a button on this page to click with the title Authenticate with your Google account which brings up the authentication steps.

Following the steps you will click to get your Google code and add it to the textbox and you will have successfully activated Google Analytics on your site.

If you would prefer a different plugin option you could go with Insert Headers and Footers.

Insert Headers and footers

wordpress.org/extend/plugins/insert-headers-and-footers/

When you sign up with Google Analytics they offer a script that they ask you to add to your header, you can copy that code and under Settings, Insert Headers and Footers you would paste the code into the header area and save your changes.

If you do not want either of those methods we would recommend taking a look at our written article for the code method to add it to your site.

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84 Comments on "How to Install Google Analytics in WordPress for Beginners"

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Gutom Girl
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Gutom Girl
8 days 6 hours ago

This was so helpful, thank you so much!

Barely There
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Barely There
8 days 11 hours ago

Perfect- I opted for Monster Insights. I've putting off doing this thinking it was going to be difficult but literally took a couple of minutes. Thank you!

Pawan Smy
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Pawan Smy
10 days 3 hours ago

big Help thank you so much 😘😘😘😘😘😘

Sandy Little
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Sandy Little
13 days 10 hours ago

Great video…clear and easy to follow. Thank you

Nikki Hoskin
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Nikki Hoskin
18 days 12 hours ago

Thank you for a great tutorial.

Denym2955
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Denym2955
1 month 4 days ago

Thank you!

LatinoSan
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LatinoSan
1 month 30 days ago

WOW…very clear! ALL good options! Thank you!

Teodora Stojsin
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Teodora Stojsin
1 month 30 days ago

Awesome video, thanks a lot people 🙂

100 Rental Cars
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100 Rental Cars
2 months 12 days ago

Great video. Super helpful and straightforward. Thank you!

Kate Shkvar
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Kate Shkvar
2 months 23 days ago

Thank you, great video

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